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Much of how users actually engage on the network is the same as on Twitter and Facebook. However, because circles force categorization of people, Google+ is far more easily customizable and allows a greater level of flexibility and dialed privacy.
Another feature that seems to be growing in popularity with users, marketers and brands alike is the Google+ Hangout. Hangouts can be public or invite-only and allow users to connect with one another with voice and video without needing to download any software.
It is easy to find key influencers on G+. It's still a smallish community where it may be easier to get the attention of and build relationships with influencers in your space. Tread lightly though; don't spam and always be respectful.
Though many companies initially delayed their efforts on Google+, there are many that stand out as shining examples, and they have the +1s to prove it. Here are a few of our favorites:
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